As part of Allen Edmonds' 100-year campaign, Levasseur Studios managed a multi-day shoot involving over 120 on-camera individuals across several studios. Working closely with creative and production teams, they devised a plan utilizing multiple video teams to capture the main campaign, b-roll, and behind-the-scenes content. An on-set editor ensured immediate footage processing, contributing to the release of key videos on May 4, 2022, alongside Billy Kidd's photography. The featured videos are a selection from this ambitious campaign.